Project Description
The strategy canvas is a great tool to visualize the strategic profiles of companies in the market and to shift from a red ocean strategy to a blue ocean strategy.
“The horizontal axis on the strategy canvas captures the range of factors that an industry competes on and invests in, while the vertical axis captures the offering level that buyers receive across all of these key competing factors. A value curve or strategic profile is the graphic depiction of a company’s relative performance across its industry’s factors of competition. […] It propels users to action by reorienting their focus from competitors to alternatives and from customers to noncustomers of the industry and allows you to visualize how a blue ocean strategic move breaks away from the existing red ocean reality.” (Kim, Chan, and Renee Mauborgne. Blue Ocean Strategy)
